What is Craft Video? AI-Powered Video Creation Platform Explained

5 min read

Craft Video is an AI-powered video creation platform that blends OpenAI's Sora 2 Standard/Pro models with Google Veo AI (including the Veo 3.1 Preview update) to turn text prompts into cinematic videos. Learn how it works and why creators choose Craft.

Craft VideoAI video generationOpenAI SoraGoogle Veotext-to-video AIcontent creation toolsvideo creation platform
Craft Video platform interface showing example video generations with templates

Craft Video platform interface showing example video generations with templates

What is Craft Video?

Craft Video is an AI-powered video creation platform that enables you to generate professional-quality videos from simple text prompts. It features OpenAI's Sora 2 Standard and Sora 2 Pro Film+ models alongside Google Vertex AI Veo technology (Veo 3, Veo 3 Fast, Veo 3 Preview, and the extended Veo 3.1 Preview), transforming written descriptions into cinematic videos and making professional video production accessible to everyone.

How Does Craft Video Work?

Craft Video orchestrates OpenAI Sora 2 and Google's Vertex AI Veo models, two of the most advanced text-to-video AI technologies available. The process is straightforward:

  1. Enter a text prompt describing your desired video
  2. Select your AI model: Sora 2 Standard (4–12s hero clips), Sora 2 Pro Film+ (premium 1792×1024 renders), Veo 3 (8–32s with native audio), Veo 3 Fast (rapid 8s iterations), Veo 3 Preview (cutting-edge updates), or Veo 3.1 Preview (extended 40–60s storytelling with upgraded audio controls)
  3. Choose your settings: aspect ratio, duration, Film+ or Quality modes, and camera guidance
  4. Preview audio if using voice synthesis (Sora 2 Pro Film+ & Veo 3 support native audio workflows)
  5. Generate your video using AI
  6. Download your professional video

Video generation typically takes 30-180 seconds depending on complexity and quality settings.

Key Features of Craft Video

Craft Video offers Sora 2 and Google Veo model families:

  • Sora 2 Standard: Cinematic 4, 8, or 12 second clips rendered at 1280×720 (landscape) or 720×1280 (portrait)
  • Sora 2 Pro Film+: Premium realism with 1792×1024 frames, Film+ motion control, and advanced physics for flagship hero shots
  • Veo 3: Multi-segment videos (8-32 seconds) with advanced scene composition and quality options
  • Veo 3-Preview: Latest cutting-edge model with enhanced capabilities
  • Veo 3.1 Preview: Extended multi-clip storytelling (up to 60 seconds) with upgraded native audio, smarter continuity, and refined motion stability
  • Veo 3 Fast: Rapid 8-second generations optimized for ideation and iteration

2. Flexible Video Formats

  • Aspect Ratios:
    • Sora 2 Standard: 1280×720 (landscape) and 720×1280 (portrait)
    • Sora 2 Pro Film+: 1792×1024 (landscape) and matched portrait crops
    • Veo 3/V3-Preview/V3.1 Preview/V3 Fast: 16:9 (landscape) only
  • Durations:
    • Sora 2 Standard: 4, 8, or 12 seconds
    • Sora 2 Pro Film+: 4, 8, or 12 seconds with Film+ motion upgrades
    • Veo 3/V3-Preview: 8, 16, 24, or 32 seconds
    • Veo 3.1 Preview: 8, 16, 24, 32, 40, 48, 56, or 60 seconds (auto-stitched in 8-second segments)
    • Veo 3 Fast: 8 seconds (optimized for quick previews)
  • Quality Modes: Fast or Quality (available for the Veo 3 family, including Veo 3.1 Preview)

3. Voice Synthesis Integration

Generate videos with professional voiceovers:

  • Providers: ElevenLabs (premium quality) and Google Text-to-Speech
  • Voice styles: Male, female, and neutral voices
  • Various accents: US, UK, and other English accents
  • Audio preview: Test your voiceover before generating
  • Primary language: English with multiple accent options

4. Multi-Segment Video Stitching & Film+ Control

Create longer videos (up to 60 seconds with Veo 3.1 Preview, or 32 seconds with earlier Veo 3 models) through intelligent segment stitching, or dial in precise hero shots with Sora 2 Pro Film+:

How it works:

  • Videos over 8 seconds are automatically split into 8-second segments
  • Each segment is generated separately using Google Veo 3
  • Segments are seamlessly stitched together using FFmpeg
  • Final video is delivered as a single continuous file

Example: A 24-second video becomes:

  1. Segment 1 (0-8s) - Generated with Veo 3
  2. Segment 2 (8-16s) - Generated with Veo 3
  3. Segment 3 (16-24s) - Generated with Veo 3
  4. All segments stitched into one 24-second video

Veo 3.1 Preview follows the same pattern, simply extending to five, six, or seven chained segments for 40-60 second stories.

Benefits:

  • Generate videos up to 60 seconds long with Veo 3.1 Preview, up to 32 seconds with other Veo 3 models, or Film+-grade hero clips with Sora 2
  • Maintain consistent quality throughout
  • Automatic audio synchronization
  • Seamless transitions between segments
  • Fine-tune motion, pacing, and focus without manual editing

5. Template System

Start quickly with pre-built templates:

  • Product launches and demos
  • Social media content (TikTok, Instagram, YouTube Shorts)
  • Marketing campaigns
  • Educational content
  • Testimonial videos
  • Event highlights

6. Credit-Based System

Craft Video operates on a transparent, pay-as-you-go credit system:

  • No mandatory subscriptions: Pay only for what you generate
  • Flexible plans: Choose packages that fit your needs
  • Quality-based pricing: Fast videos cost less than Quality mode
  • Clear costs: Know exactly how many credits each video requires

Who Uses Craft Video?

Content Creators

YouTube creators, TikTok influencers, and social media managers use Craft Video to:

  • Generate engaging video content quickly
  • Test multiple video concepts
  • Create vertical videos for Instagram Reels and TikTok
  • Produce thumbnail backgrounds and B-roll footage

Marketing Professionals

Digital marketers leverage Craft Video for:

  • Product demonstration videos
  • Social media advertising content
  • Email campaign visuals
  • Landing page hero videos
  • Multi-format content for different platforms

Small Businesses

Entrepreneurs and small business owners use Craft Video to:

  • Create promotional videos without hiring videographers
  • Produce cost-effective marketing content
  • Generate product showcase videos
  • Build brand awareness through video

Educators and Trainers

Teachers and corporate trainers utilize Craft Video for:

  • Educational video content
  • Training material visuals
  • Concept explanation videos
  • Engaging presentation backgrounds

Craft Video vs Traditional Video Production

Aspect

Time

Craft Video

30-180 seconds

Traditional Production

Days to weeks

Aspect

Cost

Craft Video

Credits-based, starting under $1

Traditional Production

$500-$10,000+

Aspect

Skills Required

Craft Video

Write a text prompt

Traditional Production

Professional expertise

Aspect

Equipment Needed

Craft Video

Internet connection

Traditional Production

Cameras, lights, editing software

Aspect

Revision Speed

Craft Video

Minutes

Traditional Production

Hours to days

Aspect

Format Flexibility

Craft Video

2 video aspect ratios

Traditional Production

Limited by filming

Why Choose Craft Video?

Speed

Generate professional videos in minutes. No more waiting days for video production to complete.

Affordability

Create videos for a fraction of traditional video production costs with transparent credit pricing.

Accessibility

No video editing experience required. If you can write a description, you can create a video.

Quality Options

Choose between Fast mode (economical) or Quality mode (premium quality) based on your needs.

Multi-Format Output

Generate videos in different aspect ratios based on your model:

  • Sora 2 Standard: Landscape (1280×720) and portrait (720×1280)
  • Sora 2 Pro Film+: Landscape 1792×1024 with portrait crops optimized for Reels
  • Veo 3/Veo 3 Fast/Veo 3 Preview: Landscape (16:9) only

Voice Integration

Add professional voiceovers in multiple languages without recording equipment.

Powered by Sora + Google

Uses OpenAI Sora 2 and Google Vertex AI Veo models, ensuring professional results backed by cutting-edge AI research.

Frequently Asked Questions

What is Craft Video?

Craft Video is an AI-powered video creation platform that uses Google Vertex AI Veo models (Veo 3, Veo 3 Fast, Veo 3 Preview) to generate professional videos from text descriptions in 30-180 seconds.

How much does Craft Video cost?

Craft Video uses a credit-based system where you pay only for the videos you generate. Costs vary based on video quality (Fast or Quality), duration, and features used. No mandatory subscriptions required.

What AI models power Craft Video?

Craft Video blends OpenAI's Sora 2 Standard and Sora 2 Pro Film+ models with Google Vertex AI Veo (Veo 3, Veo 3 Fast, Veo 3 Preview). Choose Sora for cinematic hero clips or Veo for longer stitched edits and native audio.

Do I need video editing experience to use Craft Video?

No. Craft Video requires zero video editing experience. Simply describe your video in text, choose your settings (aspect ratio, duration, quality), and the AI generates it automatically.

How long does it take to generate a video?

Video generation typically takes 30-180 seconds depending on video complexity, duration, quality settings, and current system load.

What video formats does Craft Video support?

Craft Video supports 16:9 (landscape) for all models, with 9:16 (vertical/portrait) available through Sora 2 Standard and Sora 2 Pro Film+. Video durations: Sora models cover 4–12 seconds, while the Veo 3 family supports 8, 16, 24, or 32 seconds (platform maximum is 32 seconds).

What is the maximum video length I can create?

The platform maximum is 32 seconds. Sora 2 Standard and Sora 2 Pro Film+ deliver 4–12 second hero clips, while the Veo 3 family supports extended durations (8s, 16s, 24s, or 32s) using intelligent multi-segment stitching technology.

Can I add voiceovers to my videos?

Yes! Craft Video includes professional voice synthesis powered by ElevenLabs and Google Text-to-Speech. Multiple English voice options available with various accents and voice styles (male, female, neutral).

How does Craft Video create videos longer than 8 seconds?

Craft Video uses intelligent multi-segment stitching with Veo 3 models. Videos over 8 seconds are automatically split into 8-second segments (up to our 32-second platform maximum), with each segment generated separately using Google Veo 3, then seamlessly stitched together using FFmpeg into a single continuous video with synchronized audio.

Getting Started with Craft Video

Ready to create your first AI-generated video? Here's how:

  1. Visit craft.video/create
  2. Sign in with Google (authentication happens directly on the create page)
  3. Enter your video description in the text prompt
  4. Select AI model:
  • Sora 2 Standard: Best for rapid 4–12s hero clips with cinematic motion
  • Sora 2 Pro Film+: Best for flagship 1792×1024 Film+ sequences with advanced physics
  • Veo 3: Best for long-form 16:9 sequences up to 32 seconds with native audio
  • Veo 3 Fast: Lighter-cost 16:9 generation for iterative previews up to 32 seconds
  • Veo 3 Preview: Latest experimental features with enhanced fidelity and motion
  1. Choose your settings:
    • Aspect ratio (16:9 for all models; 9:16 via Sora 2 Standard or Sora 2 Pro Film+)
    • Duration (4–12s for Sora 2 models; 8–32s for the Veo 3 family)
    • Quality (Fast or Quality - Veo 3 family only)
    • Voice options (Veo 3 models support native audio)
  2. Preview audio (if using voice with Veo 3)
  3. Generate your video
  4. Download and share your creation

Video Creation Tips

Writing Effective Prompts

  • Be specific: Describe scenes, actions, and visual details clearly
  • Include context: Mention setting, lighting, mood, and atmosphere
  • Use descriptive language: "A sunset over mountains" vs "An orange and pink sunset casting long shadows over snow-capped mountains"
  • Mention camera angles: Wide shot, close-up, aerial view, etc.

Choosing the Right Settings

Aspect Ratios:

  • 16:9 (Landscape) - YouTube, websites, presentations (all models)
  • 9:16 (Portrait) - Instagram Reels, TikTok, Stories (Sora 2 Standard & Sora 2 Pro Film+)

Quality Modes (Veo 3 models only):

  • Fast mode - Testing concepts, drafts, or high-volume content (lower cost)
  • Quality mode - Final deliverables, client work, or premium content (higher quality)

Model Selection:

  • Sora 2 Standard - 4, 8, or 12 second clips with balanced cost and detail
  • Sora 2 Pro Film+ - Film+-grade realism, advanced motion, 1792×1024 frames
  • Veo 3 - 8–32 second videos, 16:9 only, quality options available plus native audio
  • Veo 3 Fast - Cost-optimized Veo generation for rapid iteration
  • Veo 3 Preview - Latest cutting-edge model with enhanced capabilities

The Technology Behind Craft Video

Craft Video is powered by OpenAI Sora 2 and Google Vertex AI Veo models, providing state-of-the-art text-to-video generation capabilities. Our platform leverages cutting-edge AI technology to deliver professional-quality video generation accessible to everyone.

The Future of AI Video Generation

Craft Video represents a new era in content creation. As OpenAI Sora and Google Veo AI video generation technology continue to evolve, platforms like Craft Video are becoming essential tools for creators, marketers, and businesses worldwide.

The combination of speed, quality options, multi-format support, and accessibility makes AI video generation not just innovative, but a practical solution for modern content needs across all platforms and industries.

References


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Key Topics Covered

Craft VideoOpenAI SoraGoogle VeoAI video generationtext-to-video technologycontent creators

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